Hey! I’m Neda – the creative brain (and messy paint-covered hands) behind By n.o.a.

I’m a designer, artist, print lover, and proud pattern obsessive. My work is all about bold colour, playful energy, and a dash of cultural storytelling – whether it’s an evil eye notebook, a pomegranate weekender bag, or an abstract art print for your home. Everything I create is designed to make you smile, stand out, and feel a little more you.

After 8+ years designing prints for umbrellas (yes, really – and yes, I’m still the one pointing out umbrella patterns on the street), I decided it was time to bring my own vision to life. By n.o.a is where my love for joyful design meets a love for gifting, collecting, and decorating with meaning.

Every piece here is designed by me – either hand drawn, painted, or dreamt up with a good playlist and a strong coffee in hand. I'm currently building this brand from scratch, powered by passion, a cat called Donnie, and far too many tabs open at once.

Thanks for stopping by – now go have a nosey around and find something that feels like you 💫